Corante Marketing Hub Network

February 20, 2006

RadioShack’s Everyday Irrelevance

- Brand Autopsy

Last November I wrote about RadioShack’s Holiday Irrelevance. My take was in response to RadioShack’s stated goals of increasing its relevance with consumers through a heavy-up Holiday advertising blitz. Given RadioShack’s dismal 4th quarter earnings, we now know the... ›››

Category: Business Strategy | rants

December 30, 2005

Beyond Thinking Different to Doing Different

- Brand Autopsy

I was all set to compose a thought-provoking, idea-inspiring, and forward-thinking post to close out 2005 and kick-start 2006. However, the following vintage BRAND AUTOPSY post is far more thoughtful and inspirational than anything I could come up with... ›››

Category: Business Strategy | Ideas, Innovation & Creativity

December 23, 2005

The Whoa! Project

- Brand Autopsy

In The WOW Project, Tom Peters wrote, “All work is project work. And you are your projects.” I couldn’t agree with him more. Throughout my marketing career, I’ve lived in the projects and that’s why I can relate to... ›››

Category: Business Strategy

December 20, 2005

The Whoa! Project

- Brand Autopsy

In The WOW Project, Tom Peters wrote, “All work is project work. And you are your projects.” I couldn’t agree with him more. Throughout my marketing career, I’ve lived in the projects and that’s why I can relate to... ›››

Category: Business Strategy

December 09, 2005

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Broken People Create Broken Windows

- Brand Autopsy (feed)

In the comments section, Mark Lewis shares how Employees cause broken windows. While my theory synopsis didn’t touch upon the Employee variable in causing broken windows, Michael Levine, author of BROKEN WINDOWS BROKEN BUSINESS, dedicates a chapter to this...... ›››

Category: Business Books | Business Strategy

December 07, 2005

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Broken Windows. Broken Business.

- Brand Autopsy (feed)

If you have read Malcolm Gladwell’s TIPPING POINT, then you are probably familiar with the Broken Windows theory and its impact on helping to reduce crime in New York City during the 1990s. Gladwell writes, “Broken Windows was the...... ›››

Category: Business Books | Business Strategy