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Corante Marketing Hub Network

June 29, 2006

Advertising’s Little Blue Book

- Brand Autopsy

Someone from somewhere at some recent time sent me a copy of THE LITTLE BLUE BOOK OF ADVERTISING. Readers of this blog know my marketing mindset is along the lines of spending marketing dollars to make a customer’s experience... ›››

Category: Advertising Strategy | Business Books | Marketing Strategy

June 05, 2006

TREASURE HUNT Treasures

- Brand Autopsy

I recently finished reading TREASURE HUNT, the follow-up book to the best-selling TRADING UP. In TRADING UP, Michael Silverstein (along with Neil Fiske) profiled the reasons why consumers choose to pay a premium price for luxury goods/services. This time... ›››

Category: Business Books

May 17, 2006

Levine Fixes His Broken Window

- Brand Autopsy

Last November I blogged about Michael Levine’s BROKEN WINDOWS BROKEN BUSINESS book and I subsequently mentioned how his abandoned website/blog was a broken window that needed to fixed. Well ... it may have taken him a few months to... ›››

Category: Blogs and Blogging | Business Books

May 08, 2006

High-Flying Business Book Promotion Idea

- Brand Autopsy

Earlier today, Stefan Engeseth conducted a lecture at 30,000 feet in the air sharing ideas from his book (ONE: A Consumer Revolution for Business) on FlyNordic’s Stockholm to Olso flight. I wonder if Stefan began his presentation by asking... ›››

Category: Business Books | ideas | innovation & creativity

March 27, 2006

Harvesting Collective Genius

- Brand Autopsy

Sunday’s NY Times has a way tasty article from Bill Taylor (co-founder of Fast Company) about how Rite-Solutions is insourcing ideas from all its employees rather than outsourcing ideas or relying solely on the ideation generation from a few... ›››

Category: Business Books | Business Strategy | ideas | innovation & creativity

February 23, 2006

Jack Hayhow’s Perfect Pitch

- Brand Autopsy

Yesterday I received a pitch. Okay it was more a gift than a pitch. Jack Hayhow, author and chief executive servant at Opus Communications, sent me a copy of his book, THE WISDOM OF THE FLYING PIG. I’ve been... ›››

Category: Business Books

February 01, 2006

The Wal-Mart Effect podcast

- Brand Autopsy

Todd Sattersten from 800.CEO.READ recently recorded a conversation with Charles Fishman, Fast Company senior writer and author of THE WAL-MART EFFECT. Fascinating stuff. If you are at all interested in how Wal-Mart plays the retailing game … download the... ›››

Category: Business Books

January 28, 2006

Broken Windows Broken Blog

- Brand Autopsy

Recently I riffed on Michael Levine’s BROKEN WINDOWS BROKEN BUSINESS book which applies the broken windows crime theory to business. Levine contends a broken window in business happens when someone isn’t paying attention to details and that these are... ›››

Category: Blogs and Blogging | Business Books

December 16, 2005

Riffs on Loyalty Myths

- Brand Autopsy

Some months ago I picked up LOYALTY MYTHS: Hyped Strategies That Will Put You Out of Business and Proven Tactics that Really Work. In this book, the authors contend businesses fail at creating customer loyalty because they mistakenly follow... ›››

Category: Business Books | Customer Evangelism | Marketing Strategy

December 09, 2005

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Broken People Create Broken Windows

- Brand Autopsy (feed)

In the comments section, Mark Lewis shares how Employees cause broken windows. While my theory synopsis didn’t touch upon the Employee variable in causing broken windows, Michael Levine, author of BROKEN WINDOWS BROKEN BUSINESS, dedicates a chapter to this...... ›››

Category: Business Books | Business Strategy

December 07, 2005

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Broken Windows. Broken Business.

- Brand Autopsy (feed)

If you have read Malcolm Gladwell’s TIPPING POINT, then you are probably familiar with the Broken Windows theory and its impact on helping to reduce crime in New York City during the 1990s. Gladwell writes, “Broken Windows was the...... ›››

Category: Business Books | Business Strategy