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- Brand Autopsy
Someone from somewhere at some recent time sent me a copy of THE LITTLE BLUE BOOK OF ADVERTISING. Readers of this blog know my marketing mindset is along the lines of spending marketing dollars to make a customer’s experience... ›››
Category: Advertising Strategy | Business Books | Marketing Strategy
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- Brand Autopsy
I recently finished reading TREASURE HUNT, the follow-up book to the best-selling TRADING UP. In TRADING UP, Michael Silverstein (along with Neil Fiske) profiled the reasons why consumers choose to pay a premium price for luxury goods/services. This time... ›››
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