Corante Marketing Hub Network OUR PUBLICATIONS:

Corante Marketing Hub Network

April 13, 2006

BlogHer 06 Room of Your Own Update

- Marketing Roadmaps

Our proposal for a Business Case Studies Room of Your Own at BlogHer 06 made the cut. Toby Bloomberg, Yvonne DiVita and I will be leading a "rap session" about business blogging on Saturday July 29 from 1:30-3:00pm.  As... ›››

Category: Blog | BlogHer | Business Blogging | Marketing | blogher06 | nobodies | nobody

March 31, 2006

They've Been Bad, Very Bad. Now It's Time To Straighten Them Out.

- The Social Customer Manifesto

Does your company's sales team need to go to Sales Reform School? (They probably do.) -- bonus link: the halo effect (graphic adapted from Boys Reformatory, 1939)... ›››

Category: Business Blogging | Marketing | business blogs | corporate blogging | enterprise blogging | newvoices | sales effectiveness

March 20, 2006

Grab Bag: Business Blogging in Wisconsin, World Water Day and Dr. Who

- Marketing Roadmaps

Last week was my trip to the University of Wisconsin - Milwaukee to present my Business Blogging 101 Workshop (full day format) at  the UWM School of Business Center for Technology Innovation. The hospitality of the faculty hosts was... ›››

Category: Blog | Business Blogging | Charity | Travel | dr.who | grail | labyrinth | world water day

March 17, 2006

TypePad Hacks

- The Social Customer Manifesto

John T. Unger gets a snowball rolling here. He's started a website, 'TypePad Hacks,' that is dedicated to user advocacy for folks using the TypePad platform. John says: 'I want to start with advocacy because I think it's the... ›››

Category: Business Blogging | business blogs | corporate blogging | enterprise blogging | social customer

February 21, 2006

Gratuitous Metablogging

- The Social Customer Manifesto

I usually try to avoid the whole 'blogging about blogging' thing, but there are a couple of good things that have popped through in the last couple of days that may be worth a look, if you're into that... ›››

Category: Business Blogging | Marketing | blogs | business blogs | corporate blogging | enterprise blogging

February 14, 2006

Blogging Power Law Dynamics

- The Social Customer Manifesto

Great article on blogs and power law dynamics that showed up on my desk this morning, from New York magazine. 'When [Clay] Shirky compiled his analysis of links, he saw that the smaller bloggers’ fears were perfectly correct: There... ›››

Category: Business Blogging | Marketing | blogs | business blogs | business podcasting | corporate blogging | enterprise blogging | long tail | longtail | relationship hubs

February 13, 2006

Yee-hah! Charter Street Launches!

- The Social Customer Manifesto

For the second time in as many months, am thrilled to announce that a new business blog is on the scene; this time it's the Charter Street blog ('a blog about entrepreneurship, the internet, and the state of the... ›››

Category: Business Blogging | Strategy | blogs | business blogs | corporate blogging | enterprise blogging | transparency

January 27, 2006

The Social Customer Manifesto Podcast 27JAN2006

- The Social Customer Manifesto

click here to subscribe Summary: Leif Chastaine and Christopher Carfi discuss the American Marketing Association's 'Ahead of the Curve' session in Chicago, the marketing challenge for RSS, Salesforce.com taunts and temps Siebel employees, launch of the 'Healing Space' health... ›››

Category: Branding | Business Blogging | CRM | Marketing | Podcasting | RSS | blogs | business blogs | business podcasting | cerado | corporate blogging | cultural awareness | enterprise blogging | enterprise social networking | ethnobotany | green | healing | healing space | naturaleza | rainforest | sa

Business Blogging At IBM

- The Social Customer Manifesto

Julie Alterio at The Journal News has a decent article up on the scope of blogging initiatives within Big Blue and other organizations. Irving Wladawsky-Berger, IBM's VP of technical strategy and innovation is quoted as saying: 'We absolutely recognize... ›››

Category: Business Blogging | Marketing | RSS | blogs | business blogs | corporate blogging | enterprise blogging | transparency

January 19, 2006

Thoughts For The Beginning Blogger

- The Social Customer Manifesto

One of our clients is starting to charge full-force down the blogging path and asked for some feedback on the posts they were working on. Not going to get into the details of what they're working on quite yet,... ›››

Category: Branding | Business Blogging | RSS | blogs | business blogs | corporate blogging | enterprise blogging

January 06, 2006

Explosive Growth

- The Social Customer Manifesto

Was on a call regarding the upcoming AMA Hot Topic session in Chicago (gratuitous plug: you can still register here), and a startling point was made (paraphrased). 'The number of new bloggers is growing so rapidly that we're seeing... ›››

Category: Business Blogging | Marketing | blogs | business blogs | corporate blogging | enterprise blogging

December 12, 2005

feed).jpg" border="0" style="padding:3px;background:#fff;border:1px solid #ccc;margin-top:10px;margin-right:15px" width="100" height="75" />

Business Podcasting Article In The Baltimore Sun

- The Social Customer Manifesto (feed)

The key line: 'In what amounts to a nationwide social experiment, corporate America is testing whether this cheap and quirky medium proves useful in the battle to reach the public, communicate meaningfully with employees and keep costs down.' link:... ›››

Category: Branding | Business Blogging | Marketing | blogs | business blogs | business podcasting | conversation management | corporate blogging | enterprise blogging