Corante Marketing Hub Network OUR PUBLICATIONS:

Corante Marketing Hub Network

May 25, 2006

Edelman Acquires A&R

- Media Guerrilla

The Edelman/A&R news has raised some eyebrows, to say the least, it makes me wonder how much longer their recent advances with social media and now their beachhead in the Silicon Valley tech market, will go unattested by the... ›››

Category: Business | PR | Silicon Valley

May 22, 2006

Google: The Buddha of the internet age

- NevilleHobson.com

A nice soundbite from an observer of the Google Zeitgeist Europe conference taking place in the UK today: […] One analyst, who declined to be named, said: “Google likes to see itself as the Buddha of the internet age... ›››

Category: Business | Europe | Technology | Web | leadership

May 19, 2006

SAP and the science of market disruption

- NevilleHobson.com

German enterprise software vendor SAP is open to an acquisition by US technology groups, according to a Financial Times report yesterday: […] Hasso Plattner, supervisory board chief at the German group, said in an interview with FT Deutschland, the... ›››

Category: Business | Investor Relations | Marketing | Software | Technology | Workplace | public relations

Building the business case for podcasting

- NevilleHobson.com

Eric Schwartzman has posted an excellent commentary of his address at the Syndicate conference in New York on how to build the business case for podcasting. It’s a topic I’m increasingly being asked about, too, in conversations and discussions... ›››

Category: Business | Marketing | Podcasting | employee communication | public relations

Microsoft RSS feeds directory

- NevilleHobson.com

Microsoft has introduced the Microsoft Feeds Directory, a central location where you can find and subscribe to every RSS feed offered by the company across its multiple websites and blogs. You can search feeds by keywords and phrases, and... ›››

Category: Business | RSS | Web

May 15, 2006

Yes, 53,651 Matters

- Media Guerrilla

Josh Kopelman, Redeye VC, fired a few shots at the current crop of internet startups in his post "53,651" this past week. Among other things, he challenged the insular thinking he's increasingly observing within young companies, particularly their focus... ›››

Category: 53 | 651 | Business | Influencers | Marketing | PR | redeye vc | startups | wom

May 13, 2006

Customer service on the edge

- a shel of my former self

Companies that listen to bloggers have a unique opportunity to improve their reputations and win converts to their business models. Listening, after all, is a critical element of communication, but one that most organizations employing traditional communication practices often... ›››

Category: Business | Web

May 11, 2006

Biz-Tech-News: Headlines 11-May-06

- NevilleHobson.com

Heading off to catch a flight to London where I’m participating in the Delivering The New PR conference tomorrow. This is a hot event with more than 150 communicators participating, from around the UK and from continental Europe. I’m... ›››

Category: Business | Headlines | Technology

May 10, 2006

The French oxymoron called Quaero

- NevilleHobson.com

In January, I wrote about Quaero, a planned European multimedia search engine, the answer to Google and brainchild of the French government. My own thoughts about it were expressed thus: […] The idea of Quaero is a terrific one.... ›››

Category: Business | Europe | Technology | Web | politics

Glacial progress is Fortune 100 recognition of corporate blogging

- a shel of my former self

ClickZ Stats reports the results of a new study on corporate blogging that shows some progress in recognition of corporate blogging among the top US companies while most businesses remain skeptical, to say the least. The study—released by the... ›››

Category: Blog | Business

May 06, 2006

The state of British podcasting

- NevilleHobson.com

Podcasting in the UK has reached its tipping point, says Dean Whitbread in a podcast interview with Hugh Fraser for ID3 magazine. In the 10-minute podcast, Hugh interviews Dean and Neil Dixon of Britcaster.com, a driving force behind the... ›››

Category: Business | Online Media | Podcasting | entertainment

May 05, 2006

I'm looking for help: examples of internal transparancy

- a shel of my former self

Transparency is the business watchword of the decade; there are no secrets, the saying goes, only information you don’t yet have. When undesirable information leaks, businesses fail and CEOs stand trial. The need for transparency is as great internally—if... ›››

Category: Business | internal