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- the brand builder blog
Thanks to the folks at "This Is Broken" for the heads-up on yet another brilliant marketing idea for those of us who aren't satisfied with just plain old everyday zen: Optimum Zen! (It's zentastic.) Hey, to be fair, you... ›››
Category: Branding | Marketing | bad branding | optimum zen | product identity | zen
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- Johnnie Moore's Weblog
I've been enjoying the Adliterate blog by Richard Huntington lately. I started after meeting him on a conference panel. I think Richard is far more into branding than I am and he seems much more part of the agency... ›››
Category: Branding | connected marketing | open source marketing
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- Johnnie Moore's Weblog
It's been fun watching the frenzy over the Chevy Tahoe ad campaign. GM started a competition for anyone to create an ad for their SUV, and some folks created some rather sharp entries highlighting the ecological downsides of SUVs.... ›››
Category: Branding | chevy tahoe | connected marketing | opensourcemarketing
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- The Social Customer Manifesto
The writing has been fast-and-furious over the weekend, with opinions flying on whether Chevy royally screwed the pooch with their current ad campaign for the Chevy Tahoe, a tie-in (somehow) with the TV show The Apprentice. To summarize: Chevy... ›››
Category: Branding | Marketing | PR | Strategy | apprentice | chevy | remix | remix culture | sustainable | tahoe
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- the brand builder blog
Check out these great bits of advice from Dave Lorenzo's Career Intensity blog: "Deciding: 'Familiarize yourself with common decision-making errors—such as going along with a group choice to maintain cohesion. Watch for tendencies within yourself to commit such errors.'... ›››
Category: Branding | Marketing | dave lorenzo | service marketing
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- Johnnie Moore's Weblog
There used to be a stereotype in England of the seaside landlady who put up a list of unpleasant rules for her guests, usually including the requirement that they be off the premises during the day. Her spirit still... ›››
Category: Branding
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- Johnnie Moore's Weblog
Consumer Empowerment points to another Economist article relating to open source, partly inspired by Eric von Hippel 's Democratizing Innovation. It's a pretty helpful summary of von Hippel's arguments.Traditionally, firms have innovated by sending out market researchers to discover... ›››
Category: Branding | connected marketing | open source marketing | the economist
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- Johnnie Moore's Weblog
Martin Oetting at Consumer Empowerment found this little gem.In a local campaign in the US, GM brand Pontiac used a rather unique call to action: “Don’t take our word for it, google pontiac and discover for yourself”. To explain... ›››
Category: Branding | connected marketing | google | open source marketing | pontiac
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- Johnnie Moore's Weblog
James points to the Economist's take on Open Source business: Open, but not as usual. It's an interesting piece, arguingNew business models are being built around commercialising open-source wares, by bundling them in other products or services. Though these... ›››
Category: Branding | glenn reynolds | groklaw | open source marketing | opensource
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- the brand builder blog
Once upon a time, Blockbuster was as big as Starbucks in the US. Strong brand, great customer service, unrivaled market ownership... Blockbuster was virtually untouchable. Admit it: You had a card too. You rented stuff there. Yeah. We all... ›››
Category: Branding | blockbuster | customer service | service marketing
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- the brand builder blog
Yep, it's that time again: Time to discover some new voices in our little world of marketing, branding and customer experience design. Yeah, Corante, Seth Godin, Guy Kawasaki, Hugh, John Moore and the rest of the folks you already... ›››
Category: Branding | Marketing | best blogs | blogroll | service marketing
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- the brand builder blog
Today, we're hopping over the big pond to beautiful New Zealand, thanks to Decisive Flow (a very cool little kiwi web design company). Their blog, which I enjoy a lot, recently tackled the subject of word-of-mouth marketing (WOMM to... ›››
Category: Branding | Marketing | service marketing | shill marketing | womm
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- John Winsor
Someone just sent me this fun video of how Microsoft might try to rebrand the iPod if it was their product. It captures the different branding philosophies of Apple and Microsoft pretty well.... ›››
Category: Branding
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- Johnnie Moore's Weblog
Earl Mardle picks up on my post about MakeUpAlley and talks about SewingPatternReview and the success of Trade MeThese people come here to buy and sell stuff, where do they get off holding online conversations about everything from music... ›››
Category: Branding
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- Johnnie Moore's Weblog
Olivier Blanchard and John Moore both picked up on Jack Trout's views on Word of Mouth marketing. Jack's position boils down to this:If I go to all this trouble developing a positioning strategy for my product, I want to... ›››
Category: Branding | jack trout | wom | word of mouth | word of mouth marketing
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- Johnnie Moore's Weblog
Umair at bubblespace draws attention to the success of MakeUpAlley. Here's a nice irony: a site about cosmetics that looks pretty scruffy but is hugely effective - because it provides a simple way for its participants to connect about... ›››
Category: Branding
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- Johnnie Moore's Weblog
Steve Yastrow reports a speech by John Stratton, CMO of Verizon. Here are the first 4 of the 8 points he made, according to AdAge.1. Your clients are absolutely in trouble and they are looking for you to save... ›››
Category: Branding
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- Johnnie Moore's Weblog
James has been talking about blog monitoring and nailing jelly, reflecting on our shared experience of helping organisations keep track of what's being said about them online. The essence: blog statistics are a bit unreliable and convey a very... ›››
Category: Branding | blog montioring
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