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- Diva Marketing (Blog)
What does a multi billion dollar fast food restaurant and a small manufacturer of potato chips have in common? Both recently joined the blogosphere. Welcome McDonald's and PotatoFinger! Just for fun, lets take a closer look at two new... ›››
Category: Brand Strategy | Weblogs | blogs | mcdonald's | potatofinger's
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- Diva Marketing (Blog) (feed)
The #1 concern I'm hearing from organizations interested in exploring blogs to support marketing strategies is, But what about the negative comments? How do we control people posting bad things about our brand or our company or our toilet... ›››
Category: Brand Strategy | Customer Loyalty | Interactive Marketing | Marketing Strategy | Weblogs | corporate blogging
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- Diva Marketing (Blog) (feed)
The holiday season is about magic and stories and people. Banana Republic has created a unique ad campaign combining traditional print (see insert)and interactive. Holidaystory.com takes you to a gentle world of 4 romantic, holiday stories. Roll your mouse... ›››
Category: Brand Strategy | Interactive Marketing | Marketing Strategy | Marketing to Women
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- Diva Marketing (Blog) (feed)
Thanks to Rich Westerfeld, Trade Show Marketing Report,for the opportunity to talk blogs to the folks who, behind the scenes, make trade shows happen. I'll join Rich, Tom Maher and Kevin Howarth on a panel discussion of Blogs Are... ›››
Category: Brand Strategy | Marketing Strategy | Weblogs
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- Diva Marketing (Blog) (feed)
Among the chestnuts (for stuffing) and the white chocolate (for cheesecake) while I was shopping at Harry's Farmer Market/Whole Foods I turned a corner and came across socks. You read it right girlfriend, s-o-c-k-s. They were sort of cool...multi-colored... ›››
Category: Brand Strategy | Marketing Strategy
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- Diva Marketing (Blog) (feed)
A few years ago - or perhaps only a few months ago - many successful executives achieved corner office status through controlling both internal and external information. Of course there was help from an advertising and/or PR agency that... ›››
Category: Brand Strategy | Marketing Strategy | Weblogs
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