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Corante Marketing Hub Network

April 12, 2006

Blog Posting : Is More Better?

- Diva Marketing (Blog)

Back in the olden days (say 39.278 seconds ago) of business/marketing blogs the chant of those who drank the Kool-Aid was content, content, content. More is better and more than more is better than that! A blog that isn't... ›››

Category: Blog | Brand Strategy | Marketing Strategy | business_blogs | development of a blog | naked_conversations | posting_frequency | posting_strategy | weblogs

April 02, 2006

Atlanta Business Blogs

- Diva Marketing (Blog)

Corporate America is waking up to the risks - and enormous marketing potential of - the Wide West world of blogging. Great opening sentence to The Atlanta Business Chronicle's story about business blogs. The article highlighted several local companies... ›››

Category: Blog | Brand Strategy | Marketing Strategy | atlanta_blogs | business_blogs | corporate blogging | marketing_blogs | weblogs

March 27, 2006

Clever Avaya Podcasts

- Diva Marketing (Blog)

Still think podcasts are just for bebop music downloads? Innovation is the word to use for how Avaya is putting business podcasts to use. Here's the secret .. their strategies were simple but elegant and ones that are easy... ›››

Category: Brand Strategy | Interactive Marketing | Marketing Strategy | Podcasting | avaya | corporate_podcast | podcast

March 09, 2006

Where the Bloody Hell Are You?

- Diva Marketing (Blog)

I'm right here!! No it's not my lame efforts to find old friends or lovers. It's in response to the new tag line from Tourism Australia. Australia wants to entice more Yanks to visit down under. According to an... ›››

Category: Brand Strategy | Marketing | Marketing Strategy | australia | tourism_marketing

March 01, 2006

Targeting Ads To Biz Women

- Diva Marketing (Blog)

Received my issue of pink magazine last week - thanks Genevieve. pink is a fairly new pub that targets professional women and blends work-play-relationships. What caught my attention first was not the content (although that's pretty good) but the... ›››

Category: Advertising | Brand Strategy | Business | Marketing | Marketing Strategy | Marketing to Women | Strategy | marketing_to_women

February 21, 2006

Biz Blog Profile Series: Masi Guy Blog, Masi Bicycles

- Diva Marketing (Blog)

Biz Blog Profile Series is a behind the scene look at how corporations, non profits, higher education institutions and arts organizations are using blogs to support their marketing goals. Blending old world tradition with modern technology. Sounds like it... ›››

Category: Brand Strategy | Marketing Strategy | Weblogs | biz blog profiile series | blogs | business_blogs | business_week | corporate blogging | masi_bicycle

February 10, 2006

Traveling Blog Talk

- Diva Marketing (Blog)

Earlier this week I had the pleasure of talking blogs to the savvy marketers of the Eugene OR AMA Chapter. I knew that Eugene, OR was a road less traveled from Hot'lanta when Janis Ross, the program chair and... ›››

Category: Brand Strategy | Customer Loyalty | Marketing Strategy | Podcasting | Weblogs | customer service

February 07, 2006

The Tale of Two Blogs

- Diva Marketing (Blog)

What does a multi billion dollar fast food restaurant and a small manufacturer of potato chips have in common?  Both recently joined the blogosphere. Welcome McDonald's and PotatoFinger! Just for fun, lets take a closer look at two new... ›››

Category: Brand Strategy | Weblogs | blogs | mcdonald's | potatofinger's

January 27, 2006

Beware! Blogs On The Runway

- Diva Marketing (Blog)

When Julie aka Almost Girl invited me to participate in the State of the Fashion Union Carnival, well how could a diva refuse?  As soon as I said "yes" my thoughts turned to, "Oh, no but I have nothing... ›››

Category: Brand Strategy | Interactive Marketing | Marketing Strategy | Marketing to Women | Weblogs | fashion_week | marketing_blogs | model | new_york_fashion_week | state_of_fashion_carnival

December 08, 2005

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5 Ways To Combat Negative Blog Comments

- Diva Marketing (Blog) (feed)

The #1 concern I'm hearing from organizations interested in exploring blogs to support marketing strategies is, But what about the negative comments? How do we control people posting bad things about our brand or our company or our toilet... ›››

Category: Brand Strategy | Customer Loyalty | Interactive Marketing | Marketing Strategy | Weblogs | corporate blogging

December 06, 2005

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Holiday Maketing To Women

- Diva Marketing (Blog) (feed)

The holiday season is about magic and stories and people. Banana Republic has created a unique ad campaign combining traditional print (see insert)and interactive. Holidaystory.com takes you to a gentle world of 4 romantic, holiday stories. Roll your mouse... ›››

Category: Brand Strategy | Interactive Marketing | Marketing Strategy | Marketing to Women

November 30, 2005

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Blogs for Tradeshows

- Diva Marketing (Blog) (feed)

Thanks to Rich Westerfeld, Trade Show Marketing Report,for the opportunity to talk blogs to the folks who, behind the scenes, make trade shows happen. I'll join Rich, Tom Maher and Kevin Howarth on a panel discussion of Blogs Are... ›››

Category: Brand Strategy | Marketing Strategy | Weblogs

November 29, 2005

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Organic Chic

- Diva Marketing (Blog) (feed)

Among the chestnuts (for stuffing) and the white chocolate (for cheesecake) while I was shopping at Harry's Farmer Market/Whole Foods I turned a corner and came across socks. You read it right girlfriend, s-o-c-k-s. They were sort of cool...multi-colored... ›››

Category: Brand Strategy | Marketing Strategy

November 28, 2005

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Who Controls Your Brand's Message?

- Diva Marketing (Blog) (feed)

A few years ago - or perhaps only a few months ago - many successful executives achieved corner office status through controlling both internal and external information. Of course there was help from an advertising and/or PR agency that... ›››

Category: Brand Strategy | Marketing Strategy | Weblogs