Corante Marketing Hub Network

February 10, 2006

Super Bowl XL Commercials Put on Trial in the Brain

- Ageless Marketing

Well, we're nearly a week past Super Bowl XL. Other topics have now mostly replaced the after-game talk about quarterbacks and commercials around the office watering hole. But meanwhile a team of brain scientists at theUCLA Ahmanson-Lovelace Brain Mapping... ›››

Category: Advertising | Brain | Consumer Behavior | Marketing

February 07, 2006

How You Can Know Which Half of Your Advertising Dollar is Wasted

- Ageless Marketing

Well, Super Bowl 40 is now history as is a plethora of ads crafted just for the Big Day in American football for which ABC charged up to $2.5 million for a 30-second spot. In a telephone conversation a... ›››

Category: Brain | Marketing | human development

January 25, 2006

A Reader Asks: Will Right Brain Approaches Work in Younger Markets?

- Ageless Marketing

A reader, Karyn Froseth, raised some interesting questions in commenting on my last post. I thought I would respond to Karyn here rather than in a comment format. To see what I’m responding to see Karyn’s comments. Marketing messages... ›››

Category: Brain

January 24, 2006

An Aging Society Is a Right-Minded Society

- Ageless Marketing

Nearly two decades ago I went out on a neurological limb in my book Serving the Ageless Market. I proposed that people tend to draw more on the brain’s right hemisphere in organizing perceptions, thoughts and decisions in later... ›››

Category: Brain

January 21, 2006

'I can Get It for You Wholesale'

- Ageless Marketing

As they" say, "I can get it for you wholesale." Seriously, during the pre-marketing stage of the Posit Science brain fitness program that I discussed in the last post, readers of this blog can cop quite a sizeable discount... ›››

Category: Brain

January 19, 2006

Brain Health Revolution Report on CBS News

- Ageless Marketing

  No field in science is experiencing sucn explosive growth as brain science. Once thought to be fully matured by adolescence, neuroscientists now assert that brain development continues until around the mid-20s. But even that may be proven wrong.... ›››

Category: Brain

December 09, 2005

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How the Brain Decides What Warrants Your Conscious Attention

- Ageless Marketing (feed)

Your brain is an amazing piece of organic machinery. Believe it or not, it’s 80 percent water – more liquid than your blood is. Yet within that 3-pound gelatinous mass are 100 billion neurons, each connected to from 5,000... ›››

Category: Advertising | Brain | Marketing

December 08, 2005

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Why We Don't Experience Reality in Real Time and Why It Matters

- Ageless Marketing (feed)

The image that most readers of yesterday’s post would have seen after staring at the graphic for 30 seconds or so is called an “afterimage.” The afterimage resulted from certain optical cells “getting tired” from 30 seconds of staring... ›››

Category: Brain | Consumer Behavior | Marketing

December 07, 2005

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Mother Nature, the Supreme Illusionist

- Ageless Marketing (feed)

Mother Nature is an illusionist. She tricks us into believing in an infinite number of untruths. Perhaps the greatest untruth of all was the belief that people once had that the earth was flat. Believe it or not, some... ›››

Category: Brain | Consumer Behavior | Marketing