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May 23, 2006

The beleaguered press release has a new form,maybe...

- Marketing Roadmaps

Today Todd Defren and the Shift team announced their social media press release format. Using of course their new format :-) I'll add my well-done to the chorus with some but's: - I still wish we weren 't so... ›››

Category: Blog | PR | press release | public relations

World Cup football blogging marathon in Berlin

- NevilleHobson.com

With just over two weeks to go until the start of the 2006 World Cup in Germany, here’s a great opportunity for footie fans who are also bloggers (or vice versa) - stay in a flat in central Berlin... ›››

Category: Blog | Europe | Marketing | sport

May 22, 2006

More detail on Technorati initiatives announced at Syndicate

- Marketing Roadmaps

Technorati and Edelman -- this is the joint project Richard Edelman mentioned in his keynote. Technorati is accelerating development of fully localized versions of its service in Chinese, Korean, German, Italian and French, available to public in early 2007.... ›››

Category: Blog | PR | RSS | edelman | paramount | syndicate | technorati

May 21, 2006

Blogging primer for journalists

- NevilleHobson.com

Here’s a good example of a mainstream medium that ‘gets it’ concerning its journalists blogging. The Daily Telegraph’s news editor Shane Richmond has posted the Telegraph blogging style guide: […] that we send to our writers when they first... ›››

Category: Blog | Journalism | Professional Development | mainstream media | weblogs

Syndicate Wed. Afternoon: Building a Business Case for Podcasting

- Marketing Roadmaps

Building a Business Case for Podcasting. Eric Schwartzman, moderator. Panel: Heather Green, BusinessWeek, Mikel Ellcessor, WNYC, and Jeff Burkett, Washingtonpost.com. Podcasting: "Makes sense. Do we do it now or in 6 months?" Schwartzman's opening remarks are on his blog.... ›››

Category: Blog | Media | Podcasting | RSS | business case | corante | syndicate

Earthlink's VP of Communication Starts A Personal Blog

- Diva Marketing (Blog)

In March, Dan Greenberg, VP Corporate Communications at Earthlink, invited me to his midtown Atlanta office to chat about blogs. Earthlink has a blog, authored by resident blogger Dave Coustan, and Dan was familar with the good, bad and... ›››

Category: Blog | earthlink | pr_blog | weblogs

May 19, 2006

Changes over at Future Tense

- CorporatePR

Given how much time I am devoting to being cerebral these days prepping for my on-site graduate school classes and soon-to-be-started thesis, I have had to cut back on some things. One of those was the Corante blog on... ›››

Category: Blog

Cuteness Creates Buzz For Old Navy

- Diva Marketing (Blog)

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. Maxie is very cute but cuteness doesn't always pay for... ›››

Category: Blog | Brand Strategy | Creativity | Friday Fun | Marketing Strategy | Podcasting | WOMBAT | biz astro tips | marketing_strategies | old_navy | social media networking | the_gap | vlog | web_2.0

More Syndicate coverage: Syndicate and me. Syndicate and marketers.

- Marketing Roadmaps

Home stretch. Before I get to the Wed. afternoon sessions, a word about why I attended Syndicate. To start with, I was  personally interested in the topics, especially podcasting. So when Corante issued the call to its blogger partners... ›››

Category: Blog | Marketing | PR | Podcasting | RSS | corante | public relations | syndicate

May 18, 2006

Syndicate Wednesday Morning

- Marketing Roadmaps

First things first, my number one fan says maybe I was too hard on Amanda Congdon in my post about Tuesday's keynote session. Which was not my intent. I enoy Rocketboom, think she is tremendously talented and wish her... ›››

Category: Blog | Podcasting | RSS | corante | gesture bank | gestures | reuters | steve gillmor | syndicate

May 17, 2006

More Syndicate Tuesday

- Marketing Roadmaps

Stormhoek Sauvignon Blanc is nice, but the Pinot Grigio is FINE. The wines were served at KnowNow's reception tonight (and a later party which I intended to go to but just crashed). I wish I could figure out a... ›››

Category: Blog | Podcasting | RSS | Tagging | corante | podcast | syndicate