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- Brand Autopsy
Someone from somewhere at some recent time sent me a copy of THE LITTLE BLUE BOOK OF ADVERTISING. Readers of this blog know my marketing mindset is along the lines of spending marketing dollars to make a customer’s experience... ›››
Category: Advertising Strategy | Business Books | Marketing Strategy
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- Brand Autopsy
That’s a picture of the latest brilliant marketing idea – showing television commercials to people pumping gas. Gas Station TV has been testing this marketing idea in Dallas and is expanding the test to more markets with eye towards... ›››
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