May 25, 2006

Are you dealing with a nagging wife? Try taking her fishing!

- New Media Marketer

McDonald's has got some advice on how to deal with that nagging wife. Check out the video here. Enjoy !... ›››

Category: Advertising | Media | television | tv

Yahoo, eBay in Web advertising pact

- New Media Marketer

Yahoo and eBay enter into a Web advertising (by way of MSNBC.com). According to reports Yahoo will be the "exclusive" provider of "graphical advertising" on eBay. In turn PayPal (owned by eBay) will be the prefered payment service for... ›››

Category: Advertising

May 23, 2006

The Wit and Wisdom of Albert Einstein

- Ageless Marketing

For all those who write articles, post blogs and hold forth from the podiums of the land, here is a compilation of bits of the wit and wisdom of Albert Einstein to flavor your own words with: Imagination is... ›››

Category: Advertising | Marketing

May 19, 2006

Star Wars Weekends

- New Media Marketer

For all you Star Wars geeks out there, The St. Petersberg Times and TampaBayOnline.com have a pretty cool Star Wars promotion starting today. The promotion is sponsored Disney MGM Studios and includes a Walt Disney World® Theme Park admission,... ›››

Category: Advertising | E-Business | newspapers

May 17, 2006

When Is an Employee Too Old to Cut the Mustard?

- Ageless Marketing

Reader Jenni Lukac from Barcelona brought to my attention an article in the current issue of Advertising Age reporting the firing of 54-year-old George Hayes by ad agency McCann Erickson allegedly because of his age. As a result, the... ›››

Category: Advertising | Brain | Marketing | aging | employee relations

Bausch & Lomb Gets it Right

- John Winsor

I turned on the TV last night to an ad featuring Bausch & Lomb’s CEO, Ron Zarrella issuing an apology for the ReNu MostureLoc lens problems that seem to be happening to a few users. The ads also appeared... ›››

Category: Advertising

Not So Fast, Mr. Trout: Leadership is No Silver Bullet

- Being Reasonable: The Blog

Is Claiming Leadership the Best Way to Attain It? The latest Unsolicited Advice column has just posted at Forbes.com. This week, we have a bone to pick with colleague (and fellow columnist) Jack Trout’s claim that no better way... ›››

May 10, 2006

Advertising Blockbuster: Coming Soon To A Theater Near You!

- Being Reasonable: The Blog

By Guest Contributor David Heller I was in England for the summer with my family. 1972. On a rainy day we decided to go to a movie. We went up to the box office, the sign listed two start... ›››

You're Talking the Talk but...

- John Winsor

Are you walking the walk? There's been a buzz around Simon Sinek's article in Brandweek entitled, Advertising Execs are Hypocrites. How can agencies start walking the walk?... ›››

Category: Advertising

May 08, 2006

Joga Bonita

- New Media Marketer

I've never played soccer in my life but I married into a Soccer family, my brother-in-law is even thinking about going pro after college, he's awesome. A few weeks ago my wife volunteered to coach a kids soccer team,... ›››

May 03, 2006

A Metaphor is Worth a Thousand Pictures

- Crossroads Dispatches

What is it about metaphors that makes them so vivid? The bite in the Apple logo at once conveys the garden of Eden, wisdom, crossing the lines of convention, and the Tree of the Knowledge of Good and Evil.... ›››

Interactive Home Service Guide

- New Media Marketer

This past weekend we launched our first interactive Home Service Guide. I'm not one to toot my own horn but it turned out great. The vendor we worked with did an awesome job at putting this thing together pretty... ›››

Category: Advertising |