“You don't drown by falling in the water; you drown by staying there.”

That quote sounds obvious, but obviously it's not.  Check out Zimmerman's Pick-N-Click-Ads.  This just blows my mind!  Here's some of the agency's web copy found under the link called "Strategy:"

"We've assembled a team of advertising professionals, each with over 25 years of automotive advertising experience, that have mastered the art of marketing strategy down to a science. Now, we're opening up the lab to you! Simply decide which of our focused strategies you'd like to employ and pick and click your way to sales success!"

Did you read that GM, Ford, VW, Audi, et al.?  Success is simply a "pick and click" away!