Below are the most recent posts from across the Corante Network.

Blog Business 101

- Mary's Blog

Here’s for my lurking readers, who don’t post comments on blogs and/or are still thinking about how blogging fits into their business. Even if you don’t personally have one, you should consider blog reading and monitoring a vital part... ›››

Category: biz dev tips & traps web marketing ramblings a-listers business development a-list blog mktg. troubl

The Problem with Marketing Creativity

- Mary's Blog

Maureen Rogers, of Opinionated Marketers, did her own riff, Creativity Abuse, on my post, When Bad Creativity Happens to Good People, expanding on how creativity for creativity’s sake isn’t a good business idea. (In fact, I think she said... ›››

Category: web marketing ramblings creativity marketing troubleshooting marketing design mktg. troubleshooting

Steve Rubel Joins The "Newvoices" Movement

- The Social Customer Manifesto

Edelman's Steve Rubel has jumped on the "newvoices" bandwagon that we started a while back. (Welcome, Steve!) In case you had missed the original post regarding the "newvoices" tag, which appeared here in July, 2005, here's what I proposed:... ›››

Category: newvoices

On the Subject of Generational Nonsense (Part 2)

- Ageless Marketing

The custom of naming generations began in the post–World War II era. It was not spearheaded by social scientists. Marketers began the practice sans scientific foundation. Inspiration often comes from outside marketing. For instance, marketers borrowed boomer from Landon... ›››

Category: boomers demographics marketing consumer research

How to Make Effective Online Video Ads

- New Media Marketer

Ad Age today reports on How to Make Effective Online Video Ads. According to a report released by Dynamic Logic all online video ads are not created equal. There are a few things marketers need to be aware of... ›››

Category: advertising

Thursday get-togethers with crayon

- NevilleHobson.com

I spend quite a bit of time in Second Life. Recently I’ve been visiting different places I hear about, especially when that involves what a company is up to. There’s a lot going on in Second Life which I... ›››

Category: events crayon virtual communities communication business

Google Truths

- Brand Autopsy

While reading Bill Moggridge's DESIGNING INTERACTIONS, I became aware of the "Ten Things Google has Found to be True." It's Google's corporate manifesto from the early 2000s and it's a very worthwhile read. [Maybe you've already read it and... ›››

Category: business strategy

updated: January 16, 2007 - 10:23 PM

Blogs Brands and Buzz in Event Marketing

- Marketing Roadmaps

Interested in how to use blogs and social media in event marketing? I'm doing a webinar for Nomadic Display on February 8th at 1pm EST that will answer that very question. More info on the Nomadic Web site. Tags:... ›››

Category: trade show marketing nomadic display event marketing blog

PR Newswire adds Technorati button to press releases. I’m confused.

- a shel of my former self

I’m not sure what to make of the announcement that PR Newswire press releases will now include a Technorati button. On the one hand, it’s great that one of the giants of news release distribution services is expanding the... ›››

Category: media pr social media blog

Timeless Is the New Trendy

- The Social Customer Manifesto

Is it just me, or does the whole "X is the New Y!" mindset inevitably lead down a path of perpetual trend-chasing and keeping-up-with-the-Jonesesism?... ›››

Category:

A stock market for music

- This Blog Sits at the

It is 2010. You're in San Diego, visiting a friend. He takes you to a hip little eatery. The neighborhood is filled with auto repair yards and unbranded coffee...but not for long. The condos are coming. There's a guy... ›››

Category: anthropology meets economics

The Hugh Two-fer

- The Social Customer Manifesto

Hugh McLeod hits two out of the park. Read 'em both. On Blogging (excerpt): "If your goal is to have a large, influential online readership, I’d say give yourself five years. That's how long it took Om Malik. Some... ›››

Category:

Business Connection

- The Social Customer Manifesto

David Armano, on how to connect: "Know something about me—find some common ground and strike up a conversation. Just like in life, chances are I'll be receptive and we'll end up talking."... ›››

Category:

A Metaphor For Dreams - Sundance Film Festival

- Diva Marketing (Blog)

Every once in awhile you might have a dream. Just a small dream. But with a little help from a friend or 2 or 3 that dream explodes. Your vision takes on new dimensions and grows into something bigger... ›››

Category: weblogs creativity social media networking marketing strategy nonprofit brand strategy

It's Not All About You

- John Winsor

I've thinking a lot lately about the celebration of "You." It is wonderful to see the power of the people rising. Yet, I wonder if many marketers aren't running from one side of the boat, full control of the... ›››

Category: co-creation consumer generated content (cgc) community

Join me for a virtual cup

- a shel of my former self

Wanna talk communications? Marketing? PR? Wanna have that chat face-to-face with other people who share your interest from anywhere in the world? You’re in luck. Grab a cup of coffee, log into Second Life, teleport on over to Crayonville... ›››

Category: crayon

Why You Didn’t Get My Business, List #2

- Mary's Blog

Here’s a second list to keep in mind. (My first list is here.) All of these are “glaringly” obvious, yet people keep doing them. Guess that’s why we consultants keep repeating ourselves and saying “nothing new.” 1. You tout... ›››

Category: biz dev tips & traps ramblings networking pet peeves business development sales marketing troublesho

NY Times: More Women Live Alone

- WonderBranding: Marketing to Women

As if you needed proof that women are the majority consumer: today's NY Times reports 51% of Women Are Now Living Without a Spouse. Factors include marrying at an older age, waiting longer to remarry, and widows who have... ›››

Category:

Third Thursday Returns This Week

- Media Guerrilla

A new year of Third Thursday meetups gets underway this week. With the help of some new friends (which I'll explain in a sec) we've lined up a kick butt panel of speakers to talk about the Social... ›››

Category: socialmediaclub socialmedia brian solis socialmediapressrelease joel tesch sncr tom foremski thirdth

updated: January 15, 2007 - 10:23 PM

One Job For One Guy

- Diva Marketing (Blog)

A new year is a great time to travel in a different direction. Bloggy pal Tris Hussey, social media consultant extrodinarie, is ready to explore a full time gig opportunity. I want to stay active in the blogosphere. I'd... ›››

Category: from the heart