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Below are the most recent posts from across the Corante Network.

updated: January 18, 2007 - 3:23 PM

Dove's Campaign for Pro-Age

- WonderBranding: Marketing to Women

Word is out that much-beloved Dove will launch the next phase of its Campaign for Real Beauty next month with the release of Dove Pro-Age, a collection of personal care products for the Boomer market. According to a report... ›››

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The Hobson & Holtz Report - Podcast #207: January 18, 2007

- NevilleHobson.com

Content summary: Coffee with crayon in Second Life; discussions prompted by listeners - a journalist who doesn’t care about reader feedback, engaging all employees within an organization, dealing with podcast catch up, the goal of the Microsoft/Edelman Vista blogger campaign;... ›››

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Edwin Louis Cole on drowning

- acleareye.com

“You don't drown by falling in the water; you drown by staying there.” That quote sounds obvious, but obviously it's not.  Check out Zimmerman's Pick-N-Click-Ads.  This just blows my mind!  Here's some of the agency's web copy found under... ›››

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The Hobson & Holtz Report - Podcast #207: January 18, 2007

- a shel of my former self

Content summary: Coffee with crayon in Second Life; discussions prompted by listeners - a journalist who doesn’t care about reader feedback, engaging all employees within an organization, dealing with podcast catch up, the goal of the Microsoft/Edelman Vista blogger campaign;... ›››

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The Hobson & Holtz Report - Ethics Skypecast: January 13, 2007

- NevilleHobson.com

Content summary: A special episode of The Hobson & Holtz Report features a Skypecast conducted on Saturday, January 13, addressing ethics in public relations and organizational communications with a focus on new media. Show notes for the Ethics Skypecast:... ›››

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FIR, crayon, and coffee

- a shel of my former self

Neville and I had our crayon shirts on this morning as we joined the first “coffee with crayon,” which will take place in the crayonville offices in Second Life every Thursday. I counted about 20 or so participants talking... ›››

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On the Subject of Generational Nonsense (Part 3)

- Ageless Marketing

When my daughter Stephanie was 7, she looked up from the comics one morning at breakfast and asked me to listen to her as she read the Calvin and Hobbes strip. It seems that Calvin was complaining to his... ›››

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20 Common Mistakes of Eager Leaders

- Brand Autopsy

Did you read the BusinessWeek sidebar article where Marshall Goldsmith, superstar executive coach and prolific author, shares common mistakes made by eager leaders? I did and I found them to all be thought-provoking. I also found the complete list... ›››

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Marriott CEO blogs to engage with customers

- NevilleHobson.com

If you want another example of what a blog can potentially do for an organization’s outreach to its customers, look no further than Marriott on the Move, the new blog launched this week by Bill Marriott, Chairman and CEO... ›››

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The Package Speaks for Itself

- John Winsor

I came home from a trip last night and stopped by my local Wild Oats to get some dinner. Being thirsty, I looked around to find something healthy to drink. While I drink a lot of green tea/juice mixes,... ›››

Category: branding sustainability

The Hobson & Holtz Report - Ethics Skypecast: January 18, 2007

- a shel of my former self

Content summary: A special episode of The Hobson & Holtz Report features a Skypecast conducted on Saturday, January 13, addressing ethics in public relations and organizational communications with a focus on new media. Show notes for the ethics Skypecast:... ›››

Category: for immediate release

updated: January 17, 2007 - 10:23 PM

Bill Marriott Joins The Blogosphere

- The Social Customer Manifesto

What do you do when you run one of the most-recognized hotel chains on planet Earth, and learn there's a better way to connect with customers and employees? If you're Bill Marriott, you start a blog. Marriott: "I'm venturing... ›››

Category: newvoices

How to make an anthropologist nervous

- This Blog Sits at the

Recently, Gawker took aim at blogger cliches.  Best ever! not so much OMG (Oh my God) I just threw up a little bit in my mouth yo! seriously? What's next, x? um wait for it x made my eyes... ›››

Category: anthropology of contemporary culture

FIR Interview - Lionel Menchaca, Direct2Dell: January 12, 2006

- NevilleHobson.com

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 37-minute conversation with Lionel Menchaca, Digital Media Manager at Dell, the global computer systems manufacturer and vendor. Our conversation included discussion about Dell customer service... ›››

Category: for immediate release

FIR Interview - Lionel Menchaca, Direct2Dell: January 12, 2006

- a shel of my former self

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 37-minute conversation with Lionel Menchaca, Digital Media Manager at Dell, the global computer systems manufacturer and vendor. Our conversation included discussion about Dell customer service... ›››

Category: for immediate release

Leo Burnett on marketing

- acleareye.com

"Fun without sell gets nowhere, but sell without fun tends to become obnoxious." Here's a great example of "plaid branding" using an upcoming Super Bowl ad, courtesy of our friends at AdPulp: K-Fed's "Rappin' Patty" On Superbowl Sunday The... ›››

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Interesting times

- Johnnie Moore's Weblog

I think we've barely scratched the surface of how networks could change the way we live our lives. David Weinberger lists a few fascinating projects that use web technologies to enliven our politics. David saysLots and lots going on,... ›››

Category: sunlight foundation blogs & networks politics

Thought for the day

- Johnnie Moore's Weblog

I quite often hear people calling for more more action and less talk. Strangely, they have never done so in mime. Trackback URL: http://www.johnniemoore.com/mt/minotaur.cgi/1530 Comment... ›››

Category: facilitation

Airline Customer Follies, Episode #7,325

- The Social Customer Manifesto

United Airlines (via Joseph Jaffe): "United - The Thinking Airline - has decided to drop snacks on flights less than 2 hours (which PS equals about 5 hours when you factor in travel and wait time) According to the... ›››

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Meet The Influencers

- the brand builder blog

Dave Armano, over at the super smooth Logic+Emotion blog points us to a fascinating piece written by Nilofer Merchant and published over at Marketing Profs about influencers and the mechanism by which they... well, influence others - and each... ›››

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