I know you're super busy today, so we'll keep today's menu simple. Here are today's best reads:

Corporate Blogging & Strategy: Elizabeth Albrycht's "Strategy: When To Use Blogs".

Customer Experience: Chris Carfi's "Sprint, you're off to a rough start" and The BrandBuildr's "The Customer Dilemma" and (today's wildcard) Jonathan Dampier's "A New Tool For Marketers".

Meaningfull Marketing: John Moore's "The Baking of Idea Ingredients".

Business Insight: The Brandbuilder's "Insight In Action".

Culture 2.0: Neville Hobson's "You are what you're Googled".

Great Links: Neville Hobson's "Biz-Tech News" and Mike Manuel's "de.licio.us. links"

See? I told you it would be short. :) (Don't worry, we'll be back with more.)

Chris Carfi from the Social Customer Manifesto brings us some strong statements made by PR Guru Larry Weber at the Syndicate conference (via Doc):

• If your sites don't have a social interface, you're going to lose the leadership position in what you do.


• Whenever a business category gets messed up, we get a C title. Now marketing is so messed up, we've got CMOs.

I am not sure about the cause and effect, but based on many discussions with marketers and people who consult with marketers we've had - marketing is truly in "death valley" at this point - somewhere between the old models and the new emerging models.

[Technorati Tags: marketing web design larry weber cmo]