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Nov

Is branding misleading?

Posted by Renee Hopkins Callahan

Now that I've sung Starbucks' praises, here's the other side of the branding story -- copywriter Bob Bly says the "ad world’s emphasis on branding is misguided – and that branding is only one of many factors (and not the most important factor) in selling." Lots of comments both pro and con.

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Nov

New BusinessWeek 'Knowledge Center' on customer-centered business

Posted by Renee Hopkins Callahan

Not sure how new this is, but it's the first time I've seen it -- a new "knowledge center" on BusinessWeek's site that links to articles about building business around customers.

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