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Where in the world is Crayonville?

Posted by Olivier Blanchard

Corante contributors Shel Holtz and Neville Hobson are launching their joint venture with Joseph Jaffe and CC Chapman today. The company, christened "Crayon" promises to be a fantastic experiment in Marketing's evolution. (These guys are all brilliant, visionary, and very good at what they do.)

In Neville's own words:

"We’re not an agency nor a consulting practice as is traditionally defined. What we are is whatever you want or need us to be.

I like to think of us as a true mash-up that combines the best in traditional and new thinking about marketing, advertising and PR.

We’re a solution provider. We’re an extension of your team. Consider us a new breed of partner – one that keeps everyone honest and on the right path. Our client is not the consumer: our client is the truth.

Our methodology pivots around conversation and transformation above communication. Our value proposition is designed to activate passions, enthusiasm, organic dialogue and no-strings-attached referrals and recommendations."

Pretty cool. For Neville's complete post, go here.

To check out what Crayon is all about, click here:


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