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Corante Marketing Hub

Sep

18

Soundbites for "Speak Like A Pirate Day"

Posted by Olivier Blanchard

To mark the always fun "Speak Like A Pirate Day," we've selected some of the best "soundbites" from our little corner of the blogosphere. Enjoy, arrrrrrrrrrrrrrr:

"It’s getting more and more costly to lie to customers. It used to be that when a company took advantage of a customer, the customer might report it to the Better Business Bureau and grouse to a few friends. Now, however, one act of ripping off a single customer can set off a tidal wave of Internet messengers telling the world about a company’s efforts to bamboozle customers."

Ageless Marketing's David Wolfe

By the way, for a perfect example of what David is talking about, check out this post over at Susan Getgood's Marketing Roadmaps.

"Like the generation of Americans that traded baseball cards, Internet users often swap television commercials, e-mailing them back and forth. By making their commercials available, advertisers hope to replicate, if on a much smaller scale, the online success that Anheuser-Busch had with its commercials from this year’s Super Bowl.

“The best compliment you can get these days is if you create an ad entertaining enough that people want to virally share it and pass it on,” said Karen Jones, the vice president for brand advertising and promotion for DHL. “Everybody just wants to see what’s happening. The more entertaining and creative your spots are, the more people want to engage with them.”

Via Under The Radar's John Winsor

"To a new generation of entrepreneurs, there’s no conflict between capitalism and compassion. Google’s philanthropy is the logical extension of a doing-well-by-doing-good strategy followed by companies like Ben and Jerry’s, Starbucks and REI. The movement’s philosopher is John Mackey, the co-founder of Whole Foods."

John Tierney, via John Winsor's blog.

"Content is king. Nobody is going to listen to a podcast with content that sucks. To put a finer point on it, nobody will listen to a podcast with content that doesn’t appeal to them."

A Shel Of My Former Self's Shel Holtz.

"A small group of thoughtful people could change the world. Indeed, it's the only thing that ever has."

"If one cannot state a matter clearly enough so that even an intelligent twelve-year-old can understand it, one should remain within the cloistered walls of the university and laboratory until one gets a better grasp of one's subject matter."

"What people say, what people do, and what they say they do are entirely different things."

"Even though the ship may go down, the journey goes on."

"You just have to learn not to care about the dust mites under the beds."

"Always remember that you are absolutely unique. Just like everyone else."

Margaret Mead, via Bruce Fryer's Fryer's Blog In The Mountains.

And lastly, this little gem from Chris Carfi, over at Social Customer Manifesto:

Little Guy (whose shoelaces had come undone, and needed help tying them): "Why don't you double-knot it?"

Teacher: "Because if I double-knot it, you won't get better at tying them." (smile)

Just because something doesn't work, it's not always a "failure."
Sometimes it's just practice."

That ought to do it for today. Have a great Tuesday, everyone. :)

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