Here are your best bets on Corante today:

Bernd Schmitt talks about the winds of change and open-source marketing:

"The old model of Disney suing schoolchildren for appropriating the image of Mickey Mouse is just no longer workable. Today’s marketplace winners are not a handful of mega-brands built by decades of advertising; today’s winners are brands that passionately engage consumers, and let them have a hand in shaping them."

Also be sure to check out Evelyn Rodriguez' post SXSW piece on the difference between looking for a big hit and building enduring brands:

"I see creating a business as a way to build character," said John (Moore).

I'm starting to see artists enjoying the process, the journey itself more. No after, just now. So one day when you are off in Tahiti with or without your laptop you can perceive and recognize contentment."

A very cool post, packed with great links. Definitely spend a few minutes there today.

Also be sure to see what happens when John Winsor and Evelyn get on the same wavelength (here). Why is that old post particularly relevant today? Because of this:

"I recently noticed that Gallup International reported the findings of their annual Voice of the People survey. In it, they found that Africa was the most optimistic region of the world." Read the rest here.)

And lastly, Mary Schmidt nails the difference between corporate mentality and non-corporate mentality (with the help of the ever brilliant Kathy Sierra). If you only read one piece today, make it that one.

Have a great Thursday, everyone.