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Corante Marketing Hub

Dec

14

Some strong statements from Larry Weber

Posted by Francois Gossieaux

Chris Carfi from the Social Customer Manifesto brings us some strong statements made by PR Guru Larry Weber at the Syndicate conference (via Doc):

  • If your sites don't have a social interface, you're going to lose the leadership position in what you do.

  • Whenever a business category gets messed up, we get a C title. Now marketing is so messed up, we've got CMOs.

I am not sure about the cause and effect, but based on many discussions with marketers and people who consult with marketers we've had - marketing is truly in "death valley" at this point - somewhere between the old models and the new emerging models.

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Category: Innovators and Creators | Web/Tech

COMMENTS

1. Elizabeth Albrycht on December 15, 2005 05:02 AM writes...

Oh I got a chuckle from the C title statement! How about we refrain from any more "chief" titles, which are way to paternalistic/hierarchic anyways, and think of something more apropos to what is happening with social marketing and communications.

Yes we need leaders, but not "chiefs". Besides, what's the old saying? Too many chiefs in the kitchen mess things up? Or something like that. ;-)

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