Corante Marketing Hub Editor
French-born Olivier Blanchard is a brand strategist and marketing communications specialist now living in Greenville, SC. He is the founder of BrandBuilder, Inc., a marketing consultancy specializing in brand development, customer experience design and new media strategies. In his imaginary free time, Olivier is an avid triathlete, cyclist and marathoner. He co-founded the Tri To Cure children’s triathlon, a non-profit race which donates all of its proceeds to medical research and each year introduces kids of all ages to the fun world of endurance sports. He is also co-founder/managing partner of F360, which may very well be the most non-commercial professional photography and visual design studio in the South East. Through his BrandBuilder blog, Olivier explores the many complexities of the crucial relationship between customers and brands.
Corante Marketing Network Members
Elizabeth Albrycht is a 16-year veteran of high technology public relations practice and co-founder and co-producer of the New Communications Forum, a conference series designed to bring journalists and marketing and PR professionals together to learn how to use participatory communications tools. She is a founding advisory board member and chair of the research and publications committee of the Society for New Communications Research. Elizabeth has authored articles on blogging, RSS and other new tools for a variety of industry publications, has spoken about the topics of new communications at conferences in the US and Europe, and has presented teleseminars and in-person seminars on new communications tools for PRSA. She is a member of the Future of Work, PRSA and the IAOC . She blogs at CorporatePR and Future Tense, a Corante blog that explores the future of work.
Tom Asacker - In management guru Tom Peters' newly released book, Re-imagine!, Peters refers to Asacker as a "marketing guru." More often described as a catalyst and non-conformist, Tom Asacker is a writer, brand strategist and public speaker with a unique specialization - advancing business relationships by helping organizations transition from "economically driven" to "emotionally driven". His philosophies are outlined in his highly acclaimed book series Sandbox Wisdom and in his new book, A Clear Eye for Branding, published by Paramount Market Publishing, New York. Asacker is a former GE corporate executive and high-tech business owner, as well as a student and critic of popular culture. Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, M.I.T., and Y.E.O. as a past member of their "Birthing of Giants" executive leadership program. He holds a degree in Economics from U.N.H. and is a founding member of the Global Brand Network. Visit acleareye.com to learn more.
Marc E. Babej is the president of Reason inc, a strategy consulting firm based in New York which advises companies in a wide range of industries: from health care, to packaged goods, to financial service, to media & entertainment. Previously a reporter for Forbes, Marc went on to work in advertising for firms such as Deutsch Advertising, Kirshenbaum Bond & Partners, JWT and DMB&B. He holds degrees from Brown University (A.B.) and Columbia University (M.S., Journalism) and aside from his native German, speaks French, Italian and Czech. He blogs at Being Reasonable.
Toby Bloomberg is the president of Bloomberg Marketing, a strategic marketing and blog consultancy. Her background includes over 15 years of traditional and new media marketing experience. Toby helps clients create integrated marketing plans utilizing interactive tactics, such as blogs, as well as, traditional initiatives. Toby was the chair of the American Marketing Association's Hot Topic series on blogs, the first national workshop to introduce marketers to blogs as a strategic tactic. Her media credits include articles published in Marketing News, Portland Business Journal and Atlanta Business-to-Business and she has been quoted about blogs in various publications including INC magazine. Although she is a Yankee from Boston she now calls Atlanta home. She blogs at the Diva Marketing Blog.
Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customer's point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the Social Customer Manifesto weblog, and has been occasionally told that he drives and snowboards just a little too quickly.
Bruce Fryer installed his first LAN at Baxter. It was then that he realized engineers were developing products which they thought were cool, but not very relevant to the actual customers. So he spent 8 years working with companies like Compaq, Microsoft, cc:Mail and Lotus to make sure they built products that would be useful at Baxter. Next he did some freelancing for PC Week writing articles and analysis on the emerging technologies and trends in the marketplace. He then went to lead product strategy and management at Zenith, where he conceived of and delivered the first network appliance which won a product of the year award in five countries. After that he was at Novel. In the last 7 years he has done 3 startup companies ranging from secure Java based email products to visioning software for automotive robots. During this period he has also been in publications such as Time, Forbes, Business Week, ZDNet, Linux Journal and Managing Automation. He also authored a book on email and co-authored a networking book. His blog: Fryer's Blog in the Mountains.
Susan Getgood was among the pioneers in introducing children and parents to the Internet as an expert in online safety and General Manager of Cyber Patrol, one of the world's first Internet filters. Her 20+ years in the computer software industry included leading a global marketing team as Senior Vice President of Marketing for SurfControl, with offices in the U.S., England, Australia and seven other countries. A results-oriented strategic marketer, Susan knows how to build brands using technology, policy and good old fashioned high-quality products.In 2004, she founded GetGood Strategic Marketing Inc. to help bring blogs into the mix as an indispensable marketing tool. Today, her firm helps public and private companies and organizations build brands and drive revenue with integrated marketing and communications strategies.
Neville Hobson, ABC, is an accredited communication practitioner with 25 years hands-on and leadership experience in public and media relations, marketing communication, employee, compensation and benefits communication as well as investor and financial relations. Based in Amsterdam, The Netherlands, since 1999, Neville is one of the leading European early adopters and influencers in new-media communication for business. He blogs daily at NevOn with commentary and opinion on business communication and technology, and co-presents “For Immediate Release: The Hobson & Holtz Report” (www.forimmediaterelease.biz), a twice-weekly business podcast at the intersection of online communication, business and technology. For more than 20 years, he has been a passionate advocate for new and emerging technology tools and channels and how they can be deployed as highly-effective agents of change in better aligning organizational needs with the marketplace and the needs of employees, customers and other stakeholders. He is a frequent speaker at conferences and other professional development events in Europe and the USA.
Shel Holtz, ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology, which focuses on helping organizations apply online communication capabilities to their strategic organizational communications. His clients have included CIGNA, AT&T, IBM Global Services, Sears, the Alzheimer's Association, Kimberly Clark Corporation, Scholastic Inc., Alcan, EDS, Aetna, Tennessee Valley Authority, BellSouth, John Deere, Deloitte & Touche, Manulife Financial, Hewitt Associates, General Mills, Prudential, Rockwell, Allstate Insurance, USAA, Applied Materials and Monsanto. Before forming Holtz Communication + Technology in February 1996, Shel was senior communications consultant and the communications practice leader for Alexander & Alexander Consulting Group in San Francisco, California. (A&ACG has since been acquired by Aon Consulting.) He is also the author of "Corporate Conversations and Public Relations On the Net" and blogs at a shel of my former self.
Lois Kelly, who blogs here, left big agencies eight years ago to found Foghound, a strategic communications consulting firm focused on helping companies talk about their brands and issues in ways that get people to listen and understand – in good times and bad. Clients have included SAP, Sun Microsystems, Sapient, FedEx, The Business Innovation Factory, Hyperion, eRoom, Copernicus, Orange, and SAS Institute. Lois’ articles have appeared in USA Today, The Wall St. Journal, Brand Week, Advertising Age, and Adweek. She’s currently writing a book, Something To Talk About: Making Marketing Conversations Real, Relevant & Repeatable to be published in Fall 2006. A graduate of the University of New Hampshire and Harvard University’s Extension School, Lois is a board member of the Tony-Award wining regional theater, Trinity Repertory Company. She blogs for her company at
Andrew Lark has more than 18 years experience in all facets of marketing, branding, sales and communications spans technology, Internet, telecommunications and consumer sectors. There he has led award-winning programs and teams for brands such as Dell, Sony, SBC, IDSoftware, Nortel, Microsoft and Sun. He is a thought leader and innovator on the convergence of brands, communications and social networking technologies. He blogs at his own blog as well as at Brandshift, a Corante blog on the evolution of branding.
Mike Manuel Online Strategist, Voce Communications. Mike Manuel is a communications strategist with ten years of technology public relations, journalism and marketing experience. Mike spearheads Voce Communications' Digital Advocacy practice, consulting clients on a variety of online communication programs with a focus on integrating social media and influencer marketing strategies with traditional media campaigns. He is also the author of Media Guerrilla, an award-winning blog that follows technology PR and marketing trends.
Michele Miller is a partner in the Wizard of Ads marketing firm, with a client roster that includes businesses of all sizes across North America. She is the author of The Natural Advantages of Women (Wizard Academy Press),which discussed the concepts, principles, and scientific information explaining how the female brain is "hardwired" for personal greatness. Her blog on marketing to women, WonderBranding, was named one of the "Ten Best Blogs for 2005" by MarketingSherpa.com, and is included on the "Best of the Web 2005" list compiled by Forbes.com. A faculty member of the Wizard Academy (Austin, TX), Michele teaches her WonderBranding course and speaks often on the topics of advertising and marketing to women.
John Moore has, for the past decade, made his mark in the marketing world by creating, championing, and implementing marketing ideas and branding ideals for Whole Foods Market and Starbucks Coffee. Today, through his Brand Autopsy Marketing Practice, John shares business and marketing advice with small-to-midsize companies aspiring to become the next Whole Foods or Starbucks. John is also the author of the Brand Autopsy blog and the author of TRIBAL KNOWLEDGE, a business management book from Dearborn Trade (fall 2006 publication date).
Johnnie Moore is a marketing consultant and facilitator based in London. As well as 20 years of marketing experience he's trained in psychotherapy, NLP and Improv. He blogs at his own blog as well as at Brandshift, a Corante blog on the evolution of branding.
Tim Pollak is president of Sagaponack Associates, Inc., a marketing and management consultancy. He began his career in advertising in 1968 with Doyle Dane Bernbach and followed that with a stint as a political campaign consultant. He then went back into consumer advertising, joining Young & Rubicam. He served in various roles there including worldwide director of client services and CEO of its flagship New York office and a worldwide agency network jointly owned by Y&R, Dentsu and Havas. He was a director of Y&R Inc. for ten years. After 30 years, in 1998, Tim had had his fill of corporate life. He became a consultant and, on a second track, an entrepreneur. His consulting firm, Sagaponack Associates, advises domestic and international consumer product and media companies, advertising agencies, sports agents and private equity investors. He blogs at Being Reasonable
Jennifer Rice is a strategist and evangelist for relationship-centric brands. She brings 15 years experience in brand strategy, customer insight and marketing communications, and has worked with companies such as Microsoft, Verizon, Alcatel and Corning. Her current passion is exploring how brands are being impacted by blogs and other social technologies. Her company blog is What's Your Brand Mantra?; she also blogs at Brandshift, a Corante blog on the evolution of branding.
Evelyn Rodriguez has been blogging, mainly at Crossroads Dispatches, and advising clients on participatory, customer-centric marketing and innovation strategies using networked "social media" (blogs, wikis, RSS) since 2003. She views "conversational media" like stepping into another country with its own culture, language, nuances and values apart from broadcast media and interactive media. She's launching a new cultural immersion "situated coaching" service, BusinessBlogCoach.com, and a model business blog to showcase a new blog format later this year. Evelyn has over nine years of experience in the Internet software industry, totally over 15 years in the technology field. Positions at companies such as General Electric, Evans & Sutherland, Open Market and venture-backed start-ups include stints as chief technology officer, product manager and strategic marketing roles.
Mary Schmidt blogs at her own Mary's blog and Bare Feet Studios. She is a business development & marketing consultant based in Albuquerque, New Mexico. Her corporate career spanned over 20 years (as well as several states and countries) at companies such as Bell Atlantic, NEC, Nortel, Unisys, and Memorex Telex. Her consulting clients have ranged from a two-man software start-up and a pre-IPO DVD “firmware” company to major companies such as Mitel/Gandalf and Hewlett Packard. She works with non-profit clients, such as Habitat for Humanity, through the Strategic Reality Group consultant consortium, of which she is a co-founder. Mary is also active in her community and is a past board member of the YWCA of the Middle Rio Grande and NAWBO-NNM (National Association of Women Business Owners, Northern New Mexico). She was the 2003 and 2005 recipient of the NAWBO “Mentor of the Year” Kudo award.
Bernd Schmitt is a professor at Columbia Business School in New York, best-selling author and consultant. Schmitt’s business and marketing frameworks, laid out in his books "Experiential Marketing" and "Customer Experience Management" (among others), are used by companies worldwide to gain competitive advantage and spur growth. Heralded by Business Week for his “fertile mind” and “artsy, downtown attitude,” Schmitt has written op-ed pieces for the New York Times, Asian Wall Street Journal and Financial Times. He has been profiled on CNN’s Business Unusual and has appeared on BBC in the U.K., NHK in Japan, and on Comedy Central’s Daily Show with Jon Stewart. His blog can be found here
John Winsor is the author of Spark: Be more Innovative through Co-Creation and Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business. He founded Radar Communications in 1998 with Nike as its first client. Prior to founding Radar, Winsor built a magazine publications business devoted to sports such as mountain biking, in-line skating, and extreme skiing. John holds an MBA from the University of Denver and lives in Boulder with his wife and their two children.You can find out more about him at Beyond the Brand; he also blogs at Brandshift, a Corante blog on the evolution of branding.
International expert David B. Wolfe is a provocative consultant who laid the foundation for ageless marketing through his pioneering work in developmental relationship marketing (DRM). His cutting-edge, research-based, work has helped such clients as American Express, AT&T, Coca-Cola, MetLife, Marriott, and Prudential Securities. He is the co-author of Ageless Marketing.