There's a revolution afoot regarding use of the first person in writing, says Corante Network contributor Evelyn Rodriguez. She notes the fact that HBS' Working Knowledge review of the More Space book of essays by business bloggers (including Corante Network contributors Johnnie Moore and Evelyn, herself) dissed the writers for "excessive use of the first person" and implies that HBS doesn't get the first-person trend, exemplified by blogging:

"The first person I. I is the fulcrum of a revolution. Direct, personal, intimate, tailored experience. And I to I experiences, rather than amorphous third-person to broadcast mass. From product samples to try-it-for-free-ad-supported Web 2.0 software (unofficial tagline: The Point is People) to the rise of personal memoirs to ethnography for customer insight to a culture of participation to 'consumer'-generated content to Make to Ohmynews to blogging to person-to-person microfinancing to meetups to bespoked suits and more."