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When is 'niche marketing' too niche-y?

Posted by Renee Hopkins Callahan

niche.jpegTwo Corante Network contributors wrote posts commenting on a Seth Godin post about needless niche marketing, illustrated by this photo of the toaster/egg poacher combo. Mary Schmidt says "How do we differentiate our products and/or services in a way that the customers will value (and buy more than once)?" while Christopher Carfi says, "Seth, you fell victim to one of the classic blunders, the most famous of which is 'Never get involved in a land war in Asia', but only slightly less well known is this: 'don't assume the customer is just like me, the marketer.' "

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